Maximize your Nonprofit reach
We help Nonprofits to grow and have more impact through Digital Design and Google Ad Grant management
We dedicate our full attention to empowering nonprofit organizations, guiding them to thrive in the online world to achieve their goals
SERVICES WITH PURPOSE
Elevating your nonprofit for more impact
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We offer expert Google Ad Grant management for nonprofits. We optimize your campaigns to maximize visibility, attract supporters, and drive donations. Let us help you amplify your impact with targeted and effective Google Ads
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We help nonprofits gain visibility through impactful branding and digital design. We craft unique brand identities and compelling digital experiences that resonate with your audience and elevate your mission. Let us help you build a recognizable brand that amplifies your impact and drives engagement
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We specialize in creating purpose-driven websites for nonprofits. Our mission-focused, user-friendly, and mobile-responsive designs ensure your message reaches and engages your audience effectively. We provide secure, reliable, and SEO-optimized sites with ongoing support to help you amplify your impact and achieve your goals.
Let us help you build a powerful online presence that furthers your mission and fosters meaningful connections.
How the Google Ad Grant works?
The Google Ad Grants program gives to approved nonprofits $10,000 each month to spend on Google Ads. Available through Google for Nonprofits, your nonprofit can take advantage of pay-per-click (PPC) marketing at not cost. If ongoing account management is out of reach for your team, our design studio will step up and handle it for you!
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Connect with new donors, volunteers, advocates, and beneficiaries by picking high-quality keywords.
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Whenever you search for something on Google, ads are displayed at the top. These ads are paid for by businesses and nonprofits, and your ads could be included for the keywords you bid on!
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As long as you comply with the program’s rules, the grant will automatically renew each month. We monitor the compliance to ensure your account remains eligible
How Google Ad Grant benefits your cause
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Raise awareness for your cause
Reach supporters when they use Google Search. With Ad Grants, your ads can show up when people use keywords relevant to your nonprofit.
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Drive more website views
Drive online traffic to your website for fundraising, recruiting, volunteers, and more.
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Track your marketing campaigns
We combine Ad Grants with the power of Google Analytics to measure and understand your organization’s marketing performance.
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Promote your nonprofit events
We help boost your nonprofit's event visibility, engagement, and attendance with our specialized Google Ads grant services
Nearly 70% of clicks on the Google search are on the first 5 results. With the Google Grant, we get nonprofits to the top of the Google search.
CASE STUDY
Learn how Thrive DC uses Ad Grants to fundraise online.
GOOGLE AD GRANT MANAGEMENT
Maximize your nonprofit reach
We cover all the steps to leverage your nonprofit's Google Ad Grant benefits.
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We first audit your website. Then we complete the grant process on your behalf, ensuring any issues flagged by Google are resolved.
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We help manage your $10.000 monthly grant to ensure maximum impact. This includes: In-depth keyword research to determine which keywords are best match for your audience.
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We create compelling ads that get you the highest possible click through rate (CTR) and traffic to your landing pages. Google requires more than 5% CTR per month on each Ad, if it falls below this threshold, the grant may be withdrawn
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We conduct ongoing A/B testing, refine keywords, adjust bid strategies, and monitor performance meticulously. This constant optimization ensures your campaigns reach their full potential.
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We send you monthly reports detailing your campaign’s performance and grant impact.
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We closely monitor compliance with Google's Ad Grant policies to ensure your account remains eligible and avoids any potential suspensions.
Raise awareness
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Attract Donors
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Find volunteers
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Raise awareness • Attract Donors • Find volunteers •
We help you maintain your Google Ad Grant
Setting up, managing, and keeping your account in good shape is an ongoing task. If your Ads account isn't meeting Google's standards, your grant funding could be put on hold for a while or even stopped altogether.
We've gone through the Google Ad Grant Policy page and summarized the key points for you below.
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Google doesn’t give money to organizations that aren’t using it! Show Google that you’re taking account maintenance seriously by logging in at least once a month and updating your account every 90 days.
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In addition to having ads that accurately reflect your nonprofit’s cause, Google also requires that all ads are targeted to a specific geographic location. That way, users only see advertising that’s relevant to them.
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To keep your ads profitable, Google asks that you conduct their Keyword Performance Report once a month. This report can show you where your chosen keywords fall on Google’s Quality Scale and help you optimize your keyword list for best results.
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All nonprofit accounts must maintain a 5% click-through-rate (CTR) for their campaigns. If it drops below this for two consecutive months, the grant may be withdrawn.
DESIGN & WEB DEVELOPMENT
Get a professional website optimized for Google Ad Grant
Nonprofit websites must meet specific criteria to be eligible. We make sure your website qualifies for the Google Ad Grants program.
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We make sure to create a website for your nonprofit that meets all the Google Ad Grant requirements.
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Our mission is to design websites that not only elevate conversions and engagement but also drive views and amplify your cause awareness.
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We personalize every component of your website including event sign-ups, calendars, donation banners, and SEO strategies, ensuring they align perfectly with your organization's goals and objectives.
